Angelini Beauty 利用 Blue Yonder 简化需求规划
公司规模
Large Corporate
地区
- Europe
国家
- Italy
产品
- Blue Yonder’s demand planning solution
技术栈
- Cloud-based implementation
- Machine Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
适用功能
- 采购
- 产品研发
用例
- 需求计划与预测
- 库存管理
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Angelini Beauty 是一家全球领先的香水和化妆品制造商和经销商，通过与时尚公司和奢侈品牌签订许可协议进行销售。该公司总部位于意大利米兰，业务遍及全球 85 个市场。由于其产品的季节性和流行性，以及其服务的市场地理分散，Angelini Beauty 很难准确预测需求并确定有利可图的库存水平。该公司需要一种能够管理其产品线和客户市场的复杂性并提高预测准确性的解决方案。
挑战
Angelini Beauty 是一家全球领先的香水和化妆品制造商和经销商，由于其产品的季节性和流行性以及其服务的市场地理分散，该公司在准确预测需求和确定盈利库存水平方面面临挑战。该公司在全球 85 个市场开展业务，这意味着其需求会根据季节性和购物者偏好而变化很大，更不用说流行和短生命周期产品了。在与 Blue Yonder 合作之前，Angelini Beauty 依赖于手动分析，无法真正了解实际需求。他们的流程缓慢且不准确。
解决方案
Angelini Beauty 与 Blue Yonder 合作，在云端实施其需求规划解决方案，用自动化和强大的分析功能取代手动流程和电子表格。Blue Yonder 的需求规划解决方案可管理 Angelini Beauty 产品线和客户市场的复杂性。它利用多个历史流、预测算法、促销信息和事件数据来提高预测准确性。它根据需求模式对 Angelini Beauty 的产品进行分类，应用正确的预测算法，并自动分配正确的库存水平。该解决方案还利用机器学习的力量实时分析潜在的需求影响因素。这种强大的软件即服务 (SaaS) 解决方案可帮助 Angelini Beauty 制定协作预测，从而有效地预测和塑造跨细分市场和市场以及整个产品生命周期的消费者驱动需求。
运营影响
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