Anodot’s Useful Ecommerce Insights for Wix
公司规模
Large Corporate
地区
- America
- Asia
- Europe
国家
- Israel
- United States
- Lithuania
- Ukraine
产品
- Anodot
- Wix
技术栈
- Cloud-based web development platform
- Real-time alert system
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- Software
- 电子商务
适用功能
- 商业运营
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
关于客户
Wix.com is a leading cloud-based web development platform with millions of users worldwide. The company’s mission is to make it simple for everyone to create a beautiful, professional web presence. No creative limits, no coding skills are needed to get businesses online. As a subscription-based web service, retention of customers for Wix is critical. This means that analysts typically continuously monitor metrics that indicate important aspects of user activity, to understand if customers are successfully using their solution. This is typical of many Web businesses such as subscription-based applications and ecommerce sites. The company is headquartered in Tel Aviv, with offices in San Francisco, New York City, Dnipropetrovsk, and Vilnius.
挑战
Before using Anodot, Wix's data analysts manually measured and analyzed vast amounts of data. This included activity related to customers' actions on Wix, such as success and failure rates while opening the Wix website editors, checkouts at e-commerce sites hosted by Wix, logins by premium customers, and other important events. The analysts spent a great deal of time scrutinizing reports and graphs to try to detect issues, but important issues were sometimes identified hours to days after they had occurred. Wix needed a real-time alert system that would indicate issues without manual threshold settings in the key metrics.
解决方案
Anodot proved to be the system required for providing the necessary insights to Wix’s analysts. Anodot receives a feed of the same metrics that the analysts had been gathering all along – around 450 million events per day – and initially used this feed to determine a normal baseline. Once the normal was determined automatically through proprietary machine learning algorithms, Anodot can now immediately identify abnormal events, whether in one metric or across several. More than 80 Wix analysts have configured 75+ dashboards in Anodot, and scores of anomaly alerts. In addition to the configured alerts, Anodot can surface anomalies in metrics that had never been tracked before.
运营影响
数量效益
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