利用 Google Analytics 和搜索广告再营销列表吸引多元化顶尖人才
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Google Analytics
- Google AdWords
- Google Tag Manager
技术栈
- Data Analytics
- Search Marketing
- Remarketing
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 预测分析
适用行业
- 教育
适用功能
- 人力资源
- 销售与市场营销
用例
- 质量预测分析
- 需求计划与预测
服务
- 数据科学服务
关于客户
“为美国而教”是一个招募、培养和动员美国最有前途的未来领袖的组织，旨在发展和加强教育公平和卓越运动。该组织招募“杰出而多元化的个人成为低收入社区的教师”，以应对各个教室的教育不平等问题。他们是世界上最杰出和最令人向往的求职者，大品牌也会以高薪聘请他们。该组织总部位于纽约州纽约市。
挑战
“为美国而教”是一个招募杰出人士到低收入社区当老师来解决教育不平等问题的组织。这些人是世界上最令人向往的求职者，大品牌会以高薪相邀他们。在严格的选拔过程中让这些求职者保持参与至关重要。挑战在于如何在这些杰出的求职者中保持首要地位。“为美国而教”看重的某些品质很难量化，比如领导能力或对平等的热情，而其他一些品质则相当容易。例如，求职者的 GPA 可以帮助该组织了解个人的学业成就。全国各地的学校对具有科学、技术、工程和数学 (STEM) 背景的教师的需求量很大，因此“为美国而教”致力于吸引更多具有这些背景的人加入该队伍。
解决方案
美国教育与 LunaMetrics 携手合作，将 Google Analytics 中的受众功能与 AdWords 中的 Google 搜索再营销功能结合起来，让杰出申请者始终记住 Teach For America。用户在 Teach For America 申请流程早期提供的基本信息可在 Google Tag Manager 数据层中获取，使用自定义维度在 Google Analytics 中捕获，然后用于将用户匿名分组到自定义细分中。这些细分一旦组合起来，Teach For America 团队便可在规划职业生涯时识别并吸引最具竞争力的潜在教师。Teach For America 随后使用具有最理想素质的申请者细分在 Google AdWords 中创建受众，并使用搜索广告再营销列表 (RLSA) 在搜索网络上制作个性化广告系列。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Revolutionizing Medical Training in India: GSL Smart Lab and the LAP Mentor
The GSL SMART Lab, a collective effort of the GSL College of Medicine and the GSL College of Nursing and Health Science, was facing a challenge in providing superior training to healthcare professionals. As clinical medicine was becoming more focused on patient safety and quality of care, the need for medical simulation to bridge the educational gap between the classroom and the clinical environment was becoming increasingly apparent. Dr. Sandeep Ganni, the director of the GSL SMART Lab, envisioned a world-class surgical and medical training center where physicians and healthcare professionals could learn skills through simulation training. He was looking for different simulators for different specialties to provide both basic and advanced simulation training. For laparoscopic surgery, he was interested in a high fidelity simulator that could provide basic surgical and suturing skills training for international accreditation as well as specific hands-on training in complex laparoscopic procedures for practicing physicians in India.
Case Study
IoT platform Enables Safety Solutions for U.S. School Districts
Designed to alert drivers when schoolchildren are present, especially in low-visibility conditions, school-zone flasher signals are typically updated manually at each school. The switching is based on the school calendar and manually changed when an unexpected early dismissal occurs, as in the case of a weather-event altering the normal schedule. The process to reprogram the flashers requires a significant effort by school district personnel to implement due to the large number of warning flashers installed across an entire school district.
Case Study
Implementing Robotic Surgery Training Simulator for Enhanced Surgical Proficiency
Fundacio Puigvert, a leading European medical center specializing in Urology, Nephrology, and Andrology, faced a significant challenge in training its surgical residents. The institution recognized the need for a more standardized and comprehensive training curriculum, particularly in the area of robotic surgery. The challenge was underscored by two independent studies showing that less than 5% of residents in Italian and German residency programs could perform major or complex procedures by the end of their residency. The institution sought to establish a virtual reality simulation lab that would include endourological, laparoscopic, and robotic platforms. However, they needed a simulator that could replicate both the hardware and software of the robotic Da Vinci console used in the operating room, without being connected to the actual physical console. They also required a system that could provide both basic and advanced simulation training, and a metrics system to assess the proficiency of the trainees before they performed surgical procedures in the operating theater.
Case Study
Edinburgh Napier University streamlines long-distance learning with Cisco WebEX
• Geographically dispersed campus made in-person meetings costly and inconvenient.• Distance-learning programs in Malaysia, India, and China required dependable, user-friendly online tools to maximize interaction in collaborative workspaces.• Virtual learning environment required a separate sign-in process, resulting in a significant administrative burden for IT staff and limited adoption of collaboration technology.
Case Study
8x increased productivity with VKS
Before VKS, a teacher would spend a lot of time showing a group of 22 students how to build a set of stairs within a semester of 120 hours. Along with not leaving the teacher much time to provide one-on-one support for each student to properly learn carpentry, it also left a considerable amount of room for error. Key information would be misinterpreted or lost as the class was taught in the typical show-and-tell way.
Case Study
Scalable IoT Empowering GreenFlex's Sustainable Growth
GreenFlex, a company that supports sustainable development, decarbonization, and energy efficiency, faced several challenges in its quest to expand its business. The company needed to deploy a robust and sustainable IoT technology to support its growth. It was crucial for them to monitor and control devices at customer sites in a safe and reliable manner. They also needed to integrate devices across a range of communication protocols and gather and act on data to meet efficiency targets. GreenFlex had previously built IoT capabilities into its digital platform, GreenFlexIQ, to monitor and manage customer sites remotely. However, they soon realized that they needed a new platform to support their ambitions. They needed a platform that could scale to connect more devices for production management and make it easier for the operations team to manage devices in the field.
