Zapier > 实例探究 > 自动化潜在客户参与并增强强化自行车的客户体验

自动化潜在客户参与并增强强化自行车的客户体验

技术

传感器 - 触觉传感器
传感器 - 液位传感器

适用行业

城市与自治市
电信

用例

智慧城市运营
智能照明

服务

测试与认证

关于客户

强化自行车针对的是担心自行车被盗并希望保护其自行车和自行车装备的城市骑自行车者。他们与自行车和 Kickstarter 社区合作，收集反馈并改进他们的产品。

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挑战

Fortified Bicycle 希望宣传其防盗自行车，并与通过 Facebook Lead Ads 表示感兴趣的潜在客户进行互动。

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解决方案

Fortified Bicycle 使用 Zapier 几乎在新的 Facebook 潜在客户表达兴趣后立即自动执行发短信的过程。他们还将 Google Sheets 集成到工作流程中，以有效管理和分析潜在客户。此外，他们还使用 Slack、Calendly 和 Burst SMS 来增强客户体验，允许客户安排试乘并接收个性化短信。

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运营影响

The use of app automation tools like Zapier has significantly improved Fortified Bicycle's operational efficiency and customer engagement. The immediate text messaging system has not only streamlined the process of contacting new leads but also enhanced the customer experience by providing immediate engagement. This 'magical' experience, as described by Vlad, has led to most people responding back, which was a pleasant surprise for the company. Furthermore, the use of Google Sheets as a database for leads has allowed for efficient consolidation and analysis of data from various campaigns. The integration of Slack, Calendly, and Burst SMS has also improved the scheduling process for test rides, providing a seamless experience for potential customers. Overall, the use of these tools has allowed Fortified Bicycle to maintain a strong connection with their community and provide a high level of personal attention to their customers.

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数量效益

Raised over $178,000 through Kickstarter campaigns, exceeding their original goal.
Automated the process of contacting new leads, reducing the time taken to engage with potential customers.
Consolidated leads from various campaigns into one database, enabling efficient reporting and analysis.

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