公司规模
SME
地区
- Europe
国家
- Poland
产品
- BRIDGE Agency Partnership Program
- BRIDGE SaaS platform
技术栈
- Marketing Automation
- Online to Offline Solutions
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
- 汽车
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 零售店自动化
服务
- 软件设计与工程服务
- 系统集成
关于客户
AXIA DIGITAL is a digital marketing agency based in Poland with clients across Europe. The agency designs and implements marketing solutions for retail and distribution networks. Their areas of expertise include Customer Acquisition and Marketing Automation, Online to Offline Solutions, and Marketing Strategy Consulting. They work with clients in the FMCG, automotive, and finance industries. The agency was looking for a solution to integrate online and offline channels to provide a seamless shopping experience for customers.
挑战
AXIA DIGITAL, a digital marketing agency, was facing a challenge in integrating online and offline channels for a seamless shopping experience for customers. This was a common issue across their clients in the FMCG, automotive, and finance industries. The agency understood the importance of creating an omnichannel strategy that addressed the customer journey from online to offline or web to store. However, finding the right tool to address these needs while achieving results for their clients was a challenge. They evaluated and tested multiple tools on the market, but many of those still required the agency to perform in-house customizations — requiring more resources, time and money.
解决方案
AXIA DIGITAL partnered with BRIDGE to deliver an all-in-one solution that could connect the online and offline channels. This solution would generate online traffic and convert it into in-store sales, allowing AXIA to focus the majority of their time and resources on helping develop omnichannel marketing strategies. Together AXIA and BRIDGE were able to identify target clients with their respective needs for an online to offline solution. AXIA was then able to propose a strategy to clients that would generate results within three months without requiring any technical resources. Once clients signed on, the solution was implemented within a four to six week period, with AXIA and BRIDGE working side by side.
运营影响
数量效益
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