技术
- 机器人 - 自动导引车 (AGV)
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 零售
适用功能
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
关于客户
客户宾利是一家以高端汽车闻名的豪华汽车制造商。他们希望为潜在买家创造独特且难忘的体验,展示全新添越 EWB 的功能和优势。
挑战
宾利希望打造独特的体验式营销活动来展示全新添越 EWB,并强调加长轴距和豪华后座的心理优势。
解决方案
Bentley 与 Iris Worldwide 合作举办经销商参观活动,让潜在买家可以亲身体验 Bentayga EWB。此次激活涉及一辆前往美国各地经销店的车辆,让用户坐在车里,戴着耳机测量他们的心脏和大脑活动,体验短暂的冥想。车辆后部的屏幕实时响应用户的大脑活动。体验结束时,用户会收到类似 NFT 的艺术品形式的个人大脑活动表征。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations