利用 Google Cloud 提高广告收入:Breaktime 案例研究
技术
- 分析与建模 - 机器学习
- 基础设施即服务 (IaaS) - 虚拟私有云
适用行业
- 建筑与基础设施
- 电网
适用功能
- 产品研发
- 销售与市场营销
用例
- 施工管理
- 基础设施检查
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Breaktime 是一家位于台湾的数据咨询服务公司,帮助博主和出版商创造广告收入。他们运营 Zi Media Network 和 Zi Power Ads AI 广告分配系统。他们的目标是减少发布商的手工工作、提高广告展示的定价并增加总体收入。
挑战
Breaktime是一项数据咨询服务,旨在简化出版商销售数字广告印象的供应方平台的使用。然而,现有基础设施的可靠性和稳定性问题阻碍了他们持续提供服务的能力。
解决方案
Breaktime 将其广告分配系统 Zi Power Ads AI 迁移到 Google Cloud。他们利用 Google Kubernetes Engine、BigQuery、Stackdriver、云负载平衡和虚拟私有云来创建稳定且可扩展的环境。他们还使用 TensorFlow 进行自然语言处理。
运营影响
数量效益
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