适用行业
- 服装
- 电子商务
适用功能
- 采购
- 销售与市场营销
关于客户
SIVVI.COM 是一家领先的在线零售商,总部位于阿拉伯联合酋长国迪拜。他们专门销售流行的男女服装、鞋类和配饰。作为电子商务平台,他们面临着购物车和浏览放弃的共同挑战,这导致其网站的转化率较低。尽管面临这一挑战,他们仍致力于寻找创新的解决方案来提高客户参与度并增加销售额。
挑战
SIVVI.COM 是一家总部位于迪拜的领先在线零售商,该公司正在努力解决电子商务行业的一个常见问题——浏览和购物车放弃。这个问题导致其网站的转化率较低。在电子商务领域,众所周知,很大一部分访问者放弃了购物车,这一比例高达 69%。 SIVVI.COM 也不例外,由于这种高放弃率,他们正在失去潜在的销售。
解决方案
为了应对浏览和放弃购物车的挑战,SIVVI.COM 求助于 MoEngage 的动态电子邮件重新定位和智能触发器。在 MoEngage Dynamic emails 的帮助下,SIVVI.COM 无需任何技术支持即可创建个性化电子邮件。这些电子邮件用于提醒用户他们浏览过或留在购物车中的商品,有效地重新定位那些放弃购物流程的人。这一策略帮助挽回了高达 10% 的放弃用户,从而促进了销量的增长。此外,SIVVI.COM 利用 MoEngage Smart Trigger 推送通知来定位其移动应用程序和网站上的购物车放弃者。
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