实例探究 > Brandwatch：利用 Fivetran 和 BigQuery 彻底改变商业智能

Brandwatch：利用 Fivetran 和 BigQuery 彻底改变商业智能

技术

分析与建模 - 数据即服务
平台即服务 (PaaS) - 应用开发平台

适用行业

水泥
石油和天然气

用例

施工管理
时间敏感网络

服务

云规划/设计/实施服务

关于客户

Brandwatch 是一家位于英国布莱顿的数字消费者洞察公司。他们通过对社交媒体数据的详细分析，帮助企业了解客户关于其品牌的对话。

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挑战

公司需要了解客户在社交媒体上的看法，但很难理解海量数据集。 Brandwatch 需要将 Mixpanel 的服务使用数据与 Salesforce 中的客户数据结合起来，但他们现有的基础设施无法支持。

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解决方案

Brandwatch 实施了 Fivetran 的完全托管数据管道解决方案，以连接到 BigQuery 并从 Mixpanel 和 Salesforce 接收千兆字节的用户事件和商业数据。然后，他们使用 Looker 作为数据分析平台来分析组合信息。

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运营影响

The implementation of the Fivetran managed data pipeline built on BigQuery has had a significant impact on Brandwatch's operations. The improved BI has enabled the company's Customer Success team to work with a much more holistic understanding of the way clients behave, making them more responsive to their needs. The reports help identify everything from customer satisfaction with the brand promise, to potential gaps in the buyer journey, and how clients are performing against their industry. This information helps Customer Success Managers decide how best to help clients. The new tools have also brought about a change in the wider company. Teams now refer to constantly updated company-wide KPIs and align around them, fostering unity and collaboration. The new data pipeline has also freed up significant time that was previously spent on creating reports, allowing the team to focus on more efficient ways to add value.

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数量效益

Doubled previous estimates of the true number of active users
Transmits up-to-date, company-wide KPIs that help teams align on goals across departments
Enables instant data segmentation for more sophisticated analysis

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