Britain’s largest pub company simplifies access to key data and processes in the field
公司规模
Mid-size Company
地区
- Europe
国家
- United Kingdom
产品
- Resco Mobile CRM
- Microsoft Dynamics CRM 2011
技术栈
- CRM
- Mobile App Development
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
- 商业运营
用例
- 远程资产管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
关于客户
Enterprise Inns, plc. is Britain’s biggest pub company. It makes running a pub accessible to many people even without purchasing a freehold for a site. To its publicans it also offers extensive support – from marketing advice, trade building ideas and collateral to award-winning training courses. The company owns approximately 5000 pubs throughout the UK. Each pub is run by its own publican, employing local people and supporting local suppliers. Enterprise Inns employs 600 people split equally between the head office in Solihull, and a mobile workforce spread all across England and Wales.
挑战
Enterprise Inns, the largest pub company in Britain, faced a challenge with its mobile workforce. The company's core business process tools included CRM, but the desktop version was not user-friendly or fast for field workers. The company initially tried to mobilize Microsoft Dynamics CRM for its 300 field workers using a solution based on Android devices, but this required hiring an offshore software development company to build a mobile app from scratch. The new solution needed to be mature, reliable, and easily customizable for account management and property maintenance use case scenarios.
解决方案
Enterprise Inns adopted Resco Mobile CRM with Microsoft Dynamics CRM 2011. The operations team uses Mobile CRM to plan their visits at each pub, record their interactions with publicans, and get instant access to all required information. The property maintenance team members, who also visit the pubs, are responsible for the buildings and equipment condition. The solution allowed the company to easily incorporate user feedback into the application. The company also started to provide the app to external users, such as the property maintenance team's subcontractors and drink suppliers.
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