Campbell 将货架规划图生成时间缩短了 20%
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Blue Yonder’s planogram generator
技术栈
- Software-as-a-service (SaaS)
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
- Employee Satisfaction
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 库存管理
服务
- 软件设计与工程服务
关于客户
金宝汤成立于 1869 年，2021 年通过两个部门实现了 85 亿美元的销售额：零食和餐饮。金宝汤的零食部门成立于 2017 年，由 Pepperidge Farm 和最近收购的 Snyder's-Lance 合并而成。其知名品牌包括 Cape Cod、Kettle、Snyder's of Hanover、Pepperidge Farm 饼干和面包以及 Goldfish 饼干。该公司拥有强大的烘焙产品线，在 100 个品牌下销售 750 种不同的产品。
挑战
金宝汤零食团队为一条强大的烘焙产品线提供咨询，该生产线销售 100 个品牌的 750 种不同产品。顾问团队必须定期制作和更新 4,500 多个规划图，以覆盖这条复杂的产品线，尤其是在营销策略和需求模式发生变化的情况下。从历史上看，手动创建这些规划图需要长达 10 周的时间，而且员工经常加班。挑战在于找到一种解决方案，可以自动化和加速制作数千个定制空间规划的过程。
解决方案
Campbell 推出了 Blue Yonder 的规划图生成器，以自动化和加速制作数千个定制空间规划的过程。该解决方案通过软件即服务 (SaaS) 模式提供，并由 Blue Yonder 的合作伙伴 Cantactix 提供实施支持。规划图生成解决方案由有关商店设备和配置、产品属性、本地销售和销售策略的数据驱动。这使 Campbell 能够根据客观决策大规模执行定制的、针对特定商店或集群的计划，这些计划的成功概率更高。
运营影响
数量效益
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