技术
- 基础设施即服务 (IaaS) - 云存储服务
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 金融与保险
适用功能
- 设施管理
服务
- 系统集成
- 培训
关于客户
卡罗莱纳黑豹队是一支位于北卡罗来纳州夏洛特的职业美式橄榄球队。该团队全年与球迷互动,提供内容以提高比赛日的上座率、收视率和品牌忠诚度。黑豹队的广播电视、场内娱乐和社交媒体是内容交付的关键平台。该团队的 PantherVision 部门负责记分牌上的所有内容,从介绍和炒作视频到赞助激活。它的使命是满足粉丝对高影响力演出的期望,并提供赛场之外的兴奋感。黑豹队致力于为球迷创造最佳体验,并为他们的投资带来回报。
挑战
卡罗莱纳黑豹橄榄球队面临着为多个平台创建引人入胜的沉浸式内容的挑战,以提高比赛日的上座率、收视率和赞助收入。该团队需要全年提供内容,从 NFL 选秀和体育场升级到休赛期的球员健康。对视频内容的需求呈指数级增长,粉丝在各种平台上寻求多样化的内容。该团队的广播电视一直是主要的内容制作者,但场内娱乐和社交媒体的存在变得越来越重要。该团队的 PantherVision 部门的任务是为美国银行体育场的游戏板创建独特的高质量内容,同时还为企业合作伙伴和赞助商管理内容。面临的挑战是保持内容流动、跨部门和平台重新利用媒体以及提升粉丝体验。
解决方案
为了应对这一挑战,卡罗莱纳黑豹队更新了他们的制作设施,实施了 Avid 的全面工作流程解决方案,以便在多个部门和平台之间共享和重新利用媒体。他们用两个 Avid NEXIS 共享存储系统取代了 Avid ISIS 存储,并添加了 Avid MediaCentral 平台来集成媒体部门的内容创建、管理和分发。该团队还与 Avid 及其渠道合作伙伴 Marshall Graphics 签订了企业协议,为他们提供 Avid 技术升级以及未来六年的折扣价格培训和服务。 Avid NEXIS 共享存储使团队能够更加专注于编辑和创造力,而无需担心工作流程的后端。它还使他们能够轻松利用 UltraHD 和 4K、处理更高的帧速率并采用更复杂的格式。 MediaCentral 平台使黑豹队能够在不同部门之间管理和共享镜头,为每个人同时提供平等的媒体访问权限。
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