Cars.com revs the motor on Data Insight
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Tableau Professional Services
- Tableau Server
- Salesforce CRM
技术栈
- Data Visualization
- Data Warehousing
- Cloud-based Solution
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 应用基础设施与中间件 - 数据可视化
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 汽车
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 质量预测分析
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Cars.com is a division of Classified Ventures and is a leading destination for online car shoppers. The platform receives more than 11 million visits each month and offers credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. The company's data warehouse and business intelligence team gathers and interprets site visitor data from these millions of monthly visitors. The data is stored in a 12-terabyte Teradata warehouse appliance. The company has a sales team of over 600 people who are required to do all of their work from within the cloud-based Salesforce solution.
挑战
Cars.com, a leading online car shopping platform, wanted to provide its salespeople with easy-to-access information about how their customers’ ads performed on the site. They also wanted to share similar information directly with its advertisers and internal business users. The company’s data warehouse and business intelligence team gathers and interprets site visitor data from the 11 million monthly visitors. Based on traffic volume, there is a significant amount of data stored in its 12-terabyte Teradata warehouse appliance. The company faced challenges in efficiently analyzing and visualizing this data for multiple audiences. Additionally, Cars.com best practices require that the more than 600-person sales team be able to do all of its work from within the cloud-based Salesforce solution.
解决方案
Cars.com turned to Tableau Professional Services for a data visualization and dashboarding tool that would help improve efficiencies and complement the existing reporting platform. The company decided to have two instances of Tableau Server: one “standard” deployment for within the Cars.com firewall and one external-facing instance that would publish to external channels. Tableau Professional Services consultants worked closely with both Cars.com data warehousing architects and the Salesforce CRM team to establish token authentication between Salesforce and the external-facing Tableau Server. The consultants also helped Wyderka’s team understand how to manage and maintain the two environments from the standpoint of migrating new dashboards through the Cars.com environment, from set-up to maintenance and managing security access.
运营影响
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