Case Study: NRI
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Salesforce
- RingLead
- Sugar CRM
技术栈
- CRM
- Data Quality Solutions
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 数据管理平台
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Professional Service
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 数据科学服务
关于客户
NRI is a printing company turned service solution provider, offering printing services, data output, floor and window graphics, and most recently, 3D printing. NRI is over 100 years old, with 250 employees and nine offices nationwide.
挑战
NRI had many different databases and was seeking to consolidate and integrate them into one CRM. They were also migrating from Sugar CRM to Salesforce. The migration and integrations resulted in bad data, including duplicates, incomplete data, and the inability to segment data for sales and marketing efforts. This bad data inhibited their ability to develop new processes and procedures to reach new customers and be more effective communicators.
解决方案
NRI asked Salesforce for recommendations on data quality solutions, and RingLead was mentioned as the leader and a main consultant of Salesforce. After internal evaluation, NRI found that RingLead was the right solution for them. RingLead eliminated duplicate records in Salesforce, allowing NRI to structure their data to effectively market to the right clients. With clean data, NRI could effectively communicate to their clients, focus on marketing efforts, and create drip campaigns. NRI also uses RingLead to collect new data on companies to help their sales efforts run more efficiently, updating existing data as well as acquiring new, clean data.
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