Cloudinary 为 Vorwerk 的 Thermomix® 平台提供美味的图像和视频
公司规模
Large Corporate
地区
- Europe
国家
- Germany
产品
- Cloudinary
- Thermomix®
- Cookidoo®
技术栈
- Amazon EKS
- Contentful
- Algolia
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 消费品
适用功能
- 销售与市场营销
- 产品研发
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Vorwerk & Co. KG 于 1883 年在德国伍珀塔尔成立，如今以其顶级高科技家用电器而闻名。其旗舰产品“Thermomix®”可追溯到 20 世纪 60 年代。从那时起，Thermomix® 就风靡厨房，如今每分钟至少售出两台电器，2019 年全球净销售额约为 12.7 亿欧元。对于许多 Thermomix® 用户来说，Vorwerk 的“Cookidoo®”网站和应用程序是他们首选的食谱平台。该平台拥有超过 66,000 种数字食谱，可通过网络、移动应用程序和新一代 Thermomix® 智能厨房电器获取，将物联网 (IoT) 带入厨房。
挑战
Vorwerk 是一家以高科技家用电器闻名的德国公司，它在向其 Cookidoo® 食谱平台提供高质量图像和视频方面面临巨大挑战。该平台拥有超过 66,000 种数字食谱，可通过网络、移动应用程序和新一代 Thermomix® 智能厨房电器使用。向全球所有电器和网站快速提供视觉内容是一项巨大的挑战。Vorwerk 需要一个内容交付网络 (CDN) 来高效地向其服务的所有地区提供图像和视频。这在中国尤其具有挑战性，因为内容必须通过本地 CDN 进行交付。此外，物联网设备（如其旗舰 Thermomix® 电器）对视频编解码器有特殊的要求。不同的用例需要不同的视频变体，这需要时间、资源和技术技能才能正确完成，这使得 Vorwerk 必须解决一个非常复杂的情况。
解决方案
Cloudinary 的图像和视频管理平台克服了这三个障碍。它通过应用算法解决了棘手的编解码器挑战，算法会自动检测最终用户的设备和浏览器，并以最佳格式和编解码器提供视频。无需手动预创建或等待，这意味着没有资源瓶颈会减慢发布过程。这还确保视觉内容快速加载并让最终用户流畅播放。Cloudinary 的编解码器知识也是为 Thermomix® 设备建立正确设置的关键。将 Cloudinary 与 Vorwerk 的微服务架构集成也证明是一个简单的过程。最后，由于它通过不同的提供商提供全球 CDN 覆盖，与中国 Akamai 和 ChinaCache 的合作确保了该关键市场的覆盖，而 Vorwerk 的内容仍托管在欧洲数据中心。
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