Competitive Pricing Comparator – A strategic pricing intelligence tool
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Competitive Pricing Comparator
技术栈
- Data Analytics
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
适用行业
- 电信
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
The client is a leading US-based prepaid telecom operator. They are a major player in the telecommunications industry, offering a range of services to their customers. The client operates in a highly competitive market, where the dynamics are constantly changing. The trend of customers wanting more control over their service subscriptions and the amount they pay has made the traditional “one-size-fits-all” pricing plans obsolete. This has compelled the client to consider offering “create-your-own” plans to meet the individual needs and price points of their customers. The client is committed to staying ahead of the competition and is constantly looking for ways to innovate their pricing plans to attract new customers and encourage loyalty among existing ones.
挑战
The client, a leading US-based prepaid telecom operator, was facing challenges in the fast-changing dynamics of the telecom industry. The trend of customers wanting greater control over their service subscriptions and the amount they pay was making the traditional “one-size-fits-all” pricing plans obsolete. Customers were looking for customized plans that met their individual needs and price points, including personalized offers. This trend was compelling prepaid cellular operators and Mobile Virtual Network Operators (MVNOs) to offer “create-your-own” plans. As the customer base of prepaid plans continued to grow and become more demanding, mobile operators needed to regularly innovate with their pricing plan(s) to attract new customers and encourage loyalty among existing customers. The client wanted to offer an attractive pricing plan that would keep them ahead of the competition and avoid getting caught in the pricing conundrum.
解决方案
Blueocean Market Intelligence proposed the development of a tool, the Competitive Pricing Comparator. This tool captures, refreshes, and compares the plan pricing/features of consumer and business wireless voice + data offerings from 26 prepaid operators in the US on a weekly basis. The tool features a database of the information captured, containing details such as rates for voice & data, tethering, international roaming and long distance calls, data speeds and throttle, etc. This acts as a backend to the user intuitive dashboard frontend, which features filters to compare competitive data. Blueocean Market Intelligence further documents the summary of all changes and creates a write-up outlining the underlying competitive strategies. The summary also touches upon promotional activities, campaigns and their effectiveness.
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