星座品牌采取积极的方式进行品类管理
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Blue Yonder category management solutions
- Blue Yonder space and floor planning solutions
技术栈
- Predictive analytics
- Data modeling
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 库存管理系统
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 需求计划与预测
服务
- 数据科学服务
- 系统集成
关于客户
Constellation Brands 是一家领先的啤酒、葡萄酒和烈酒生产商、营销商和制造商，年收入达 80 亿美元。该公司的产品组合包括 Corona Extra、Robert Mondavi 和 Svedka 等 100 多个品牌。Constellation Brands 的业务以客户为中心，旨在从零售商客户的角度了解消费者的需求。该公司的目标是专注于真正增加价值的客户解决方案，而不是短视地关注产品类别。
挑战
Constellation Brands 是一家领先的啤酒、葡萄酒和烈酒生产商、营销商和制造商，由于门店提供的品牌和 SKU 不断扩大，该公司面临着如何最大限度地提高其品类商品在货架上影响力的挑战。该公司在快速发展的市场中依赖于历史数据，这不足以跟上快速变化的需求。该公司需要一种解决方案，能够将前瞻性数据和预测分析纳入其空间规划，以支持增长并在长期内最大限度地提高商品组合的价值。
解决方案
Constellation Brands 与 Blue Yonder 合作，利用其品类管理解决方案。这些解决方案使 Constellation Brands 能够从历史视角转向前瞻性视角，使用预测分析和建模来预测未来的需求变化并预测新的消费者需求。这些解决方案还帮助该公司合理化其庞大而多样的产品线，确定哪些产品增加了最大的价值并提高了货架生产力。此外，Blue Yonder 的空间和楼层规划解决方案帮助 Constellation Brands 在合适的商店将合适的产品放在合适的货架上，以满足消费者不断变化的需求。
运营影响
数量效益
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