创建 MCDC，创新多渠道平台开发和支持的专业中心
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- IBM® Global Business Services®
技术栈
- Multi-Channel Development Centre (MCDC)
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
适用功能
- 商业运营
用例
- 工厂可见化与智能化
服务
- 软件设计与工程服务
关于客户
Nationwide Building Society 是全球最大的建筑协会，也是英国第二大储蓄提供商和第三大抵押贷款提供商。该协会致力于提供一致的集成式多渠道体验，涵盖移动、互联网、呼叫中心和分行服务。其目标是提供个性化且设计符合客户生活方式的产品。为了支持其未来的创新计划，Nationwide 决定重新审视其开发新软件的流程。该协会希望其交付能力能够与客户、企业和监管机构快速发展的需求保持一致。
挑战
Nationwide Building Society 是全球最大的建筑协会，也是英国第二大储蓄提供商和第三大抵押贷款提供商，它认识到持续创新对于实现其增长目标的重要性。该协会希望在移动、互联网、呼叫中心和分支机构服务方面提供一致且集成的多渠道体验。然而，它在协调跨项目和业务线的大量持续变化方面面临挑战。该协会需要一种能够与客户、企业和监管机构快速变化的需求保持一致的交付能力。此外，它希望能够更有效地控制其跨多渠道软件资产的开发。
解决方案
为了扩展其多渠道战略并优化面向客户的产品，Nationwide 设立了多渠道开发中心 (MCDC)，并选择 IBM 作为该中心的战略合作伙伴。MCDC 旨在通过为客户提供创新的多渠道产品和服务来帮助 Nationwide 加速其转型议程。基于将应用程序开发和维护流程工业化的“软件工厂”概念，MCDC 帮助 Nationwide 确保可重复、可预测、高质量的输出，充分利用该协会在其渠道技术上所作的投资价值。MCDC 为 Nationwide 的主要渠道应用程序提供全天候支持和开发服务。通过将多个合作伙伴和 Nationwide 团结成一个自给自足的运营的单一团队文化，MCDC 提供了一个与运营紧密相关、依靠敏捷性和活力蓬勃发展的开发环境。
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