Creighton University: Using Tableau for Efficient Student Recruitment
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Tableau Server
- Tableau Desktop
- Tableau App
技术栈
- SQL servers
- Microsoft Access
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
- 应用基础设施与中间件 - 数据可视化
适用行业
- 教育
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Creighton University is a private, Jesuit university located in Omaha, Nebraska. Founded in 1878, the university provides a rigorous education grounded in the Catholic Jesuit tradition of service to others. The university serves more than 7,600 professional and graduate students. Creighton's admissions counselors are responsible for recruiting students and managing their territories. They use data to identify potential students, track their progress through the admissions process, and respond to market changes. The university's Associate Director of Admissions Operations, Duey Heffelfinger, oversees the use of data in the admissions process.
挑战
Creighton University was facing challenges in analyzing their data to identify potential markets for prospective students and track the performance of their counselors. They were also required to provide analytic data to their president and board related to applications, admittance, and enrolling students. They needed to monitor their competitors and understand various factors related to the admission process. Before implementing Tableau, they were using SQL servers and Microsoft Access to extract and report data. However, this process was cumbersome and did not provide the level of detail and flexibility they needed. They lacked a data warehouse, leading to consistency issues and difficulties in tracking changes from one year to the next.
解决方案
Creighton University implemented Tableau Server, Tableau Desktop, and the Tableau App to address their challenges. The Tableau tools allowed them to visualize their data and transition from a reporting process to an analytic process. They were able to create worksheets that showed their admission funnel and filter the data by counselor or college. This allowed them to identify specific areas where they were falling behind in applications and address the issue promptly. The Tableau tools also enabled them to monitor their data on a daily basis and access it in a way that was relevant to their needs. For example, a counselor in Chicago could focus on their specific region. The Tableau App allowed their counselors to access data while on the road, making it easier for them to interact with prospective students and answer their questions promptly.
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