Defining the Virtual Workplace for 25 Years
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- GoToMeeting
- XenMobile
- NetScaler
- Anypoint Platform
- CloudHub
技术栈
- Marketo
- Salesforce
- Microsoft BizTalk
- Workday
- SAP
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Brand Awareness
- Digital Expertise
技术
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Software
适用功能
- 销售与市场营销
- 商业运营
用例
- 过程控制与优化
- 边缘计算与边缘智能
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
Citrix is an early pioneer of virtual workspace solutions and has advanced business mobility for more than 25 years. Their products, including GoToMeeting, XenMobile, and NetScaler, are widely used by businesses of all sizes. The company has over 100 million global users at more than 330,000 organizations. Citrix is headquartered in Fort Lauderdale, Florida, USA and operates in the software and programming industry. The company has always thrived on looking far ahead and creating solutions with a lasting impact. They are currently in the process of shifting their infrastructure to the cloud in pragmatic steps, starting with new projects that do not disrupt current operations.
挑战
Citrix, a pioneer in virtual workspace solutions, was looking to create agility and competitive advantage by pragmatically moving their primarily on-premises infrastructure to the cloud in phases. The first opportunity came from the marketing department. The Citrix marketing team needed a better way to synchronize data between Marketo and Salesforce. Client account data wasn't always up to date, hampering the pace of sales and the ability of the marketing team to use real-time data to refine their marketing efforts. Vinod Sangaraju, Integration Development Manager for Citrix, knew that an on-premises only solution would not scale with their long term vision to move to the cloud.
解决方案
Citrix found a solution for seamless connectivity to both on-premises and cloud applications in MuleSoft's Anypoint Platform. The marketing team now has the freedom to synchronize data between Marketo and Salesforce, with an ease and efficiency that saves time and opens new areas of opportunity for marketing and sales. Expanding opportunities for growth even further, Citrix is using MuleSoft's Anypoint Connectors to access data in Marketo and use that data to launch new and improved offerings in its operations data store. With CloudHub, Citrix can continue to move forward with more accelerated momentum than they had being anchored on-premises. Ultimately, Citrix gained enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration.
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