Digital wallets market roundup
公司规模
Large Corporate
地区
- America
国家
- United States
- Worldwide
产品
- Digital Wallets
技术栈
- APIs
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
- 商业运营
用例
- 机器间付款
服务
- 数据科学服务
关于客户
The customer is a leading devices and services company operating in the financial services industry. They were interested in understanding the evolving global digital wallets space and releasing their own digital wallet solution. The company sought to gain effective competitive landscaping and understanding of current prevalent industry business models. They aimed to leverage the insights generated from the research as a key resource in their strategic planning and decision-making processes.
挑战
Blueocean Market Intelligence was tasked with providing a comprehensive market roundup of the top digital wallets available globally and assessing various business models to understand how the market is evolving to include different and innovative payment solutions. The client wanted to understand the current prevalent industry business models and gain strategic competitive insights. The research was to be executed using an all-inclusive secondary/desk research, pulling information from syndicated sources, publicly available information, and other existing research owned and shared by the client.
解决方案
The research was initiated with continual discussions with the client to ascertain the top digital wallets to be studied. Detailed functionalities, workings for P2P (person-to-person) and P2B (person-to-business) payments, revenue model, external support to the wallet (APIs and others), social media integration, and consumer experience were captured for each of the players selected. Periodic improvements to the intermediate drafts were realized through client feedback. Powerful visualization was created to bring the story alive for the client deliverable in a simplified form. The research was spread over a period of two weeks and was structured to be in alignment with the project objectives.
运营影响
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