为营销人员提供下一代客户智能
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
- 教育
适用功能
- 维护
- 销售与市场营销
用例
- 库存管理
- 机器间付款
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Acxiom 是一家客户情报公司，帮助品牌优化营销工作并创造更好的客户体验。他们与世界上一些最大的品牌合作并提供数据驱动的解决方案。
挑战
Acxiom 是一家客户智能公司，需要迁移到云，以扩展并支持客户捕获的不断增加的数据量。他们还面临着消费者数据碎片化和不准确的挑战。
解决方案
Acxiom 实施了 Databricks Lakehouse，该解决方案使他们能够安全地统一客户数据进行分析。他们还利用 Delta Lake 作为集中数据存储。这使他们能够引入大量数据，提供对已知和假名视图的完全控制，并提高运营效率。
运营影响
数量效益
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