通过众包交通数据增强马德里的城市交通
适用行业
- 汽车
- 城市与自治市
用例
- 智慧城市运营
- 交通监控
关于客户
本例中的主要客户是马德里的公民和司机。这些人每天面临着与城市内交通拥堵和流动性相关的挑战。每天有 50 万辆汽车进出马德里，这些人需要准确、实时的交通信息来有效地规划他们的通勤。 Waze、CARTO 和马德里市之间的合作旨在提供这些信息，利用 Waze 的众包数据和 CARTO 的位置智能功能来改善交通管理并增强城市内的整体流动性。
挑战
与世界上许多其他主要城市一样，马德里市也面临着交通拥堵的挑战。每天有五十万辆汽车进出城市，管理交通流量和减少拥堵是一个重要问题。 Waze 是一款众包导航和交通应用程序，在全球拥有超过 1 亿活跃用户，它致力于解决这个问题。然而，虽然位智可以访问大量用户生成的数据，但它需要一种与政府组织和市政当局联系的方式来有效利用这些数据。面临的挑战是将原始、开放的数据转化为可操作的情报，可用于改善交通管理，并为公民提供准确、实时的交通信息来规划他们的日常通勤。
解决方案
为了应对这一挑战，Waze 与位置情报组织 CARTO 合作。 CARTO 充当中介，将 Waze 与马德里市和其他相关组织联系起来。 CARTO 不仅仅是一个中间人，还在此次合作中发挥了积极作用，帮助将 Waze 的开放数据转化为可操作的情报。然后，这些情报被用来预测交通模式，并为公民提供有效规划日常路线所需的信息。此次合作被视为 B2B 到 C 的模式，将企业彼此联系起来，最终使最终客户（马德里的公民和司机）受益。 Waze、CARTO 和马德里市之间的联盟旨在支持该市的主要利益相关者并改善该市内的整体流动性。
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