FabHotels 通过改善域名声誉将电子邮件送达率提高了 90%
技术
- 分析与建模 - 计算机视觉软件
- 网络与连接 - 无线接入网
适用行业
- 水泥
- 城市与自治市
适用功能
- 产品研发
用例
- 临床图像分析
关于客户
FabHotels 是一家新时代连锁酒店，以经济的价格提供舒适可靠的住宿。该品牌在印度 50 多个城市经营着 600 多家酒店，其中大部分位于黄金地段。众所周知，他们为超过 100 万客户提供一流的体验和便利设施。 FabHotels 致力于提供“物有所值”的住宿，并一直在开展一系列电子邮件活动以与客户保持联系，提供时事通讯、折扣等。
挑战
FabHotels 是一家新时代的经济型连锁酒店，其电子邮件促销活动面临着重大挑战。尽管每天运行多个营销活动，但糟糕的域名声誉导致大部分电子邮件进入客户的垃圾邮件文件夹，严重影响了他们的电子邮件营销策略。这在旅游业中尤其成问题，因为品牌在高购买意向的微时刻与用户互动至关重要。两年多来，FabHotels 一直在使用各种电子邮件供应商和工具来开展活动。最初，这些活动表现良好，直到品牌达到特定的每日电子邮件阈值。一旦达到此阈值，域声誉就会下降，电子邮件开始进入垃圾邮件文件夹，从而使电子邮件作为客户参与渠道失效。
解决方案
为了应对这一挑战，FabHotels 求助于 MoEngage 电子邮件咨询和电子邮件营销活动功能。他们开展了一系列实验性电子邮件活动，以确定电子邮件停止进入收件箱的确切数量，并了解可能导致电子邮件域声誉下降的任何微观因素。 MoEngage 的团队通过端到端电子邮件计划审核对这些实验活动进行了深入分析。这包括检查电子邮件频率、域名、基础设施、复制和设计以及客户细分。然后，他们设计了一种三管齐下的方法来提高电子邮件域声誉：修改客户细分策略、优化发送时间以及调整电子邮件活动频率。此外，FabHotels 的内容策略根据推广的服务进行了修改，并纳入了电子邮件内容最佳实践。
运营影响
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