Fivetran > 实例探究 > Fivetran 通过数据驱动决策加速 ItsaCheckmate 的市场进入

Fivetran 通过数据驱动决策加速 ItsaCheckmate 的市场进入

技术

分析与建模 - 大数据分析
分析与建模 - 数据即服务

适用行业

水泥

适用功能

采购

用例

人员跟踪与监控
时间敏感网络

服务

数据科学服务
系统集成

关于客户

ItsaCheckmate 是一家餐饮行业服务提供商，帮助餐厅将来自各种订购应用程序的订单直接整合到其现有的销售点 (POS) 系统中。这使得餐厅无需手动将订单传输到 POS 并在多个平台上管理菜单。该平台由与 Uber Eats、Grubhub 和 DoorDash 等在线订购应用程序以及大型连锁店或小型夫妻餐厅可能使用的所有 POS 系统的数十个集成提供支持。当订单无法正确处理时，ItsaCheckmate 可以实时解决每个单独的错误。

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挑战

全球范围内的 Covid-19 大流行迫使世界各地的餐馆迅速转向送货和外卖服务。 ItsaCheckmate 帮助这些餐厅将来自各种订购应用程序的订单直接整合到其现有的销售点 (POS) 系统中，从而无需手动将订单传输到 POS 并在多个平台上管理菜单。随着业务的蓬勃发展，ItsaCheckmate 决定需要使用数据来维持客户的优质体验，并使支持人员能够处理订单的增加。数据是可用的，但公司以任何有意义的方式组织和管理这些数据的成本过高。 ItsaCheckmate 平台与 Uber Eats、Grubhub 和 DoorDash 等在线订购应用程序以及大型连锁店或小型夫妻餐厅可能使用的所有 POS 系统进行了数十种集成。当订单无法正确处理时，ItsaCheckmate 可以实时解决每个单独的错误，但分析师需要进行彻底、快速的事后分析，以解决导致这些错误出现的根本问题。对这些孤立数据的系统分析是一个手动过程，需要分析师将订单错误列表提取到 Excel 电子表格中，这个过程可能需要一天的时间。

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解决方案

ItsaCheckmate 数据分析主管 Mark Sussman 知道他需要快速构建一个数据分析平台。然而，ItsaCheckmate 将重要的工程资源从平台开发中抽离出来来构建必要的数据管道，这没有商业意义。相反，Mark 听说了 Fivetran，这是一种数据集成服务，拥有包含数百个连接到软件即服务 (SaaS) 平台的连接器的广泛库。他报名参加了为期两周的试用，进行了一些测试，并意识到自己已经获得了金牌。 Fivetran 的在线采购选项对于 ItsaCheckmate 来说是完美的解决方案——这家公司不习惯在分析行项目上花费预算。放弃公司信用卡的选择使 Mark 能够很好地了解年度支出可能会是什么样子，并在做出更大的承诺之前向高管层提供可靠的 Fivetran 概念证明。架构漂移处理等关键 Fivetran 功能也为 Mark 节省了大量时间。

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运营影响

Fivetran allowed Mark to stand up an entire data analytics framework in just a few months with minimal engineering help. Most importantly, the framework is highly scalable and can meet ItsaCheckmate’s data needs as it continues to expand and grow. An example of that business optimization is the company’s new customer onboarding process. According to Mark, there are several data systems required for the onboarding process that the ItsaCheckmate operations team needs to manage. Rather than manually reconcile these systems, ItsaCheckmate has streamlined on-boarding through automatic data discovery processes powered by Fivetran’s database connectors. When paired with data from Fivetran’s SQL and CRM connectors, support staff gain the visibility into each account they need to speed configuration, proactively address bottlenecks and, eventually, optimize the process. And those order issues? Rather than waiting until the daily Excel spreadsheet is distributed to create additional insights into the underlying issues, ItsaCheckmate can now gather insights in a matter of minutes.

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数量效益

Built an entire data analytics framework in just a few months
Schema drift handling saves the team time and headspace
Online purchasing option made it easy to trial Fivetran

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