Fore Property Company Enhances Craigslist Ad Posting Efficiency with Entrata Tool
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- ProspectPortal
- Craigslist Posting Tool
技术栈
- Craigslist Posting Tool
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 远程监控系统
适用功能
- 销售与市场营销
- 商业运营
用例
- 数字线程
- 远程控制
服务
- 软件设计与工程服务
- 系统集成
关于客户
Fore Property Company (FORE) is a full-service real estate company that develops, owns, and manages multifamily communities nationwide. As a vertically integrated multifamily real estate firm, FORE has developed and managed approximately 19,000 apartments spanning 38 cities across 15 states. FORE began implementing Entrata’s Craigslist Posting Tool more than a year ago to combat increasing ghosting rates and improve the efficiency of posting ads on Craigslist.
挑战
Depending on the number of times they post, an on-site associate can spend several hours each day posting apartment ads on Craigslist. That’s a significant amount of time, much of which could be put to use on other revenue-generating activities, such as following up on leads. But the real tragedy is when Craigslist “ghosts” those ads based on an algorithm designed to prevent fraudulent ads and spam. When an ad is ghosted on Craigslist, it is visible to the poster but invisible to everybody else who visits the site.
解决方案
The goal for many apartment operators is to keep ghosting at a minimum while maintaining a premium spot on Craigslist in order to drive as many qualified leads as possible. That’s easier said than done, which is why many apartment operators, like FORE, are turning to Entrata’s Craigslist Posting Tool to do the work for them. The Entrata posting tool created efficiencies FORE couldn’t get with other posting tools available on the market, allowing communities to maintain a premium spot on Craigslist. In addition, the Craigslist posting tool enables apartment operators to post ads that are in line with the unique brand of their company and the apartment community. Traditional Craiglist ads have very little visual appeal other than what can be created with images. Since Entrata built the tool to adhere to best practices and comply with Craigslist terms and conditions, each of the features not only simplifies posting workflow, it also intuitively helps prevent ghosting. The system will actually warn users if they are attempting to create an ad that has a high chance of being ghosted.
运营影响
数量效益
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