Gainsight 利用Gong 获得市场洞察并增强客户成功
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 语音识别
- 时间敏感网络
服务
- 系统集成
关于客户
Gainsight 是一家总部位于旧金山的公司，成立于 2009 年。该公司从事企业软件和网络解决方案行业，在全球拥有近 1,400 名员工。该公司提供一个平台，帮助各种规模和行业的企业通过客户主导、产品主导和社区主导的战略推动增长。 Gainsight 的首席执行官 Nick Mehta 领导着一家价值 10 亿美元的公司，并委托他的团队做出技术堆栈决策。该公司相信不仅通过新客户而且通过现有客户实现持久和高效的增长。
挑战
Gainsight 是一个帮助公司通过客户主导、产品主导和社区主导的战略推动增长的平台，它面临着跟上不断变化的市场趋势的挑战。该公司需要一种直观、简单的方法来展现有关其潜在客户和客户的见解。作为一家在全球拥有近 1,400 名员工的大型组织，Gainsight 需要一种能够在所有团队中轻松采用并产生即时重大影响的解决方案。首席执行官 Nick Mehta 正在寻找一种工具，可以帮助他了解 Gainsight 潜在客户和客户的真实声音，以及市场趋势如何影响他们和整体业务。
解决方案
Gainsight采用了Gong，这是一个被所有员工自然而有机地接受的工具。整个组织内都出于各种目的而使用Gong。经理用它来指导团队，营销人员用它来了解买家角色，入职团队用它来培训新代表，销售代表用它来记录和审查自我辅导的电话。运营部门和产品营销部门还利用Gong来倾听市场信号和竞争情报，产品管理部门也利用Gong来听取客户反馈。客户成功团队使用 Kong 录制通话录音以供指导，并与产品经理共享通话内容。 Gainsight 还使用Gong 追踪器来监听可能表明市场趋势的特定单词和短语。 Kong-Gainsight 集成为整个客户旅程提供了更好的可见性和效率，所有相关客户信息都集中在一处。
运营影响
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