Getin Noble Bank SA 提供个性化服务以满足客户的特定银行业务需求，使储蓄存款增加 20%
公司规模
Large Corporate
地区
- Europe
国家
- Poland
产品
- IBM InfoSphere
- IBM Campaign
- IBM PureData System for Analytics
- IBM SPSS
- IBM Storwize V7000
技术栈
- Predictive Analytics
- Automated Campaign Management
- Customer Segmentation
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
- 系统集成
关于客户
Getin Noble Bank SA 总部位于波兰华沙，是一家零售银行，专门为私人客户和中小型企业提供客户和抵押贷款。该银行在全国设有 500 多家分行。Getin Noble Bank 成立于 2010 年，由 Getin Bank 和 Noble Bank 合并而成，服务客户约 220 万。
挑战
Getin Noble Bank SA 经历了数年的快速增长，增长速度是波兰其他银行的两倍。随着市场饱和，客户要求更高水平的服务。为了提供满足客户需求的定制产品，该银行需要一种更高效、更自动化的客户细分方法。它还希望开展有效的活动，并取得可重复和可预测的结果。
解决方案
Getin Noble Bank 使用预测分析和自动化活动管理解决方案来分析客户活动并创建定制产品，帮助银行提高接受率并减少客户因收到不相关产品而产生的挫败感。更加个性化的服务和新颖的产品，例如 Getin UP 创新、技术精湛的服务组合，也提升了该银行作为波兰领先零售银行的声誉。
运营影响
数量效益
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