GoMechanic 与 Branch 战略合作：推动订单增长 137%
技术
- 分析与建模 - 预测分析
- 机器人 - 轮式机器人
适用行业
- 汽车
- 电信
适用功能
- 采购
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
关于客户
GoMechanic 是印度第一家运营技术支持汽车服务中心网络的初创公司。他们通过移动应用程序提供完整的汽车解决方案生态系统，提供 12 个不同类别的 200 多种服务。他们非常关注移动应用程序转化，并巩固了自己作为汽车售后市场生态系统市场领导者的地位。
挑战
GoMechanic 在维持较高的生命周期价值 (LTV) 与客户获取成本 (CAC) 比率、跟踪和修复购物车放弃情况以及为仅进行单次购买的用户证明 CAC 的合理性方面面临着挑战。
解决方案
GoMechanic 利用 Branch 的产品套件（包括深度链接和归因解决方案）来提供完美的用户体验，提高用户应用程序参与度和获取量，并促使用户返回应用程序以完成购买。他们还在整个营销渠道和客户旅程中使用 Branch 的深层链接来提高应用程序参与度、用户获取和保留。
运营影响
数量效益
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