Google Analytics Intelligence Alerts 帮助 Shoes of Prey 捕获有价值的流量并获得转化
公司规模
SME
地区
- Pacific
国家
- Australia
产品
- Google Analytics Intelligence Alerts
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
Shoes of Prey 是一家零售网站，访问者可以在线设计、定制和购买手工制作的女鞋。作为一家新创业公司，该公司非常依赖对其产品的正面评价。该公司的联合创始人 Michael Fox 巧妙地结合使用 Google Analytics 和 Google Alerts 来随时了解与该品牌相关的在线意见和评论。对于 Shoes of Prey 来说，转化就是成功下单购买一双新鞋。该公司一直在寻找潜在的盈利机会，而 Google Analytics Intelligence Alerts 是一款让这项重要工作变得更容易的工具。
挑战
Shoes of Prey 是一家创新的定制鞋品牌和在线零售商店，该公司希望建立在线合作伙伴关系，从而获得销售机会。作为一家新成立的创业公司，该公司非常依赖对其产品的正面评价，因此及时了解网站和博客上关于 Shoes of Prey 的报道至关重要。该公司需要一种方法来监控其网站的流量，并确定哪些博客为其网站带来了最有价值的转化流量。由于他们使用 PayPal 进行付款处理，因此他们还面临着准确跟踪转化渠道的挑战。
解决方案
Shoes of Prey 使用 Google Analytics Intelligence Alerts 来揭示哪些博客为其网站带来了最有价值的转化流量。Google Analytics Intelligence 的工作原理是持续监控网站的流量，并在流量模式发生重大变化时向 Intelligence 报告添加自动警报。Shoes of Prey 监控 Intelligence Alerts 报告，以查找来自推荐网站的夜间流量异常峰值。然后，他们联系了排名靠前的推荐博客，目的是与他们合作发布后续文章。为了全面了解他们的转化率，他们还查看了网站的流量和停留时间，以了解哪些推荐网站效果最好。
运营影响
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