谷歌移动应用分析在游戏设计和优化中的应用
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Google Mobile App Analytics
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 电子产品
适用功能
- 产品研发
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Certain Affinity 是业内最有经验的独立游戏开发商之一。该公司总部位于德克萨斯州奥斯汀，拥有 80 多名全职员工，已推出十多款产品，总销量超过 7500 万套。其中最引人注目的是《求生之路》、《使命召唤》和《光环》系列的联合开发。最近，Certain Affinity 一直在开发他们的第一款移动游戏《战利品时代：战术》，这是一款异步回合制战术游戏，结合了卡牌收集游戏。
挑战
Certain Affinity 是一家位于德克萨斯州奥斯汀的游戏开发商，他们正在开发他们的第一款移动游戏《战利品时代：战术》。他们希望利用分析来指导游戏设计并优化盈利能力。他们的目标是量化和提高游戏的整体留存率、盈利能力和病毒式传播能力。他们还希望及时提供由分析驱动的反馈，以影响开发和现场团队。然而，他们经常因许多分析解决方案的成本、规模和有限的灵活性而感到沮丧。
解决方案
Certain Affinity 将 Google Analytics 集成到游戏设计流程中。这使他们能够从预制作开始将数据驱动的决策作为设计流程的关键支柱。他们使用 Google Analytics 来了解和优化 UI 流程、客户行为和可访问性。他们还利用 Google Analytics 进行 A/B 测试，以更好地了解预估价格弹性和营销活动的影响。通过利用参与流程和平均屏幕时间分析，Certain Affinity 了解 UI 中的特定区域何时过于复杂或被埋没而无法推动所需的行为。他们还使用会话时长来了解现有的顶级行为并优化平均游戏时长。
运营影响
数量效益
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