Griffin Communications 利用 Avid MediaCentral 平台提高生产力
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 城市与自治市
- 电信
适用功能
- 采购
用例
- 智慧城市运营
- 时间敏感网络
服务
- 系统集成
关于客户
Griffin Communications 是一家总部位于美国俄克拉荷马州的广播公司，拥有超过 55 年的历史。该公司的新闻台 News 9 于 1959 年在该国第一个安装了气象雷达。Griffin Communications 覆盖了俄克拉荷马州 90% 以上的家庭，其网络包括两家电视台、一个全州广播网络、多个网站和移动信息发布平台。该公司位于俄克拉荷马城和塔尔萨的新闻台赢得了众多国家荣誉，包括皮博迪奖和国家爱德华·R·默罗奖。
挑战
美国领先的广播公司 Griffin Communications 在其位于俄克拉荷马州不同地区的制作团队之间共享内容时面临着重大挑战。互不相关且不同的工作流程使团队难以共享内容，从而导致时间和资源的浪费。缺乏流式传输或预览存储媒体的方法意味着团队必须通过电话描述镜头。如果一个团队想要预览片段，则必须剪切一个 30 秒的剪辑并将其发送到播放服务器，而另一个团队则录制该剪辑。这种低效的流程经常导致俄克拉荷马城站和塔尔萨站的团队报道相同的赛事，进一步浪费宝贵的资源。
解决方案
为了应对这些挑战，Griffin Communications 实施了基于 Avid MediaCentral 平台的端到端制作工作流程。该平台是业界最开放、可扩展、可定制的媒体平台。新的工作流程使格里芬能够在多个新闻和媒体部门之间共享内容，从而增强团队成员之间的协作并提高生产力。 Avid 工作流程极大地提高了 Griffin 网络中每个媒体部门的效率。两个电视台的新闻团队现在可以访问相同的 iNEWS 新闻编辑室管理系统，查看所有可用内容，并快速获取报道所需的媒体。 Avid MediaCentral 平台基于云的 Web 前端使格里芬的新闻和体育工作人员在现场工作能够使用 iPad 上的 iNEWS 来创建和编辑故事、访问媒体以及远程处理项目。
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