适用行业
- 电网
- 金融与保险
适用功能
- 销售与市场营销
关于客户
客户 abrdn 是一家全球投资公司。他们进行的研究发现,超过一半的人相信投资可以对社会产生积极影响。该活动旨在巩固这一信念并改变投资观念。
挑战
我们面临的挑战是为 abrdn 的新品牌战略和定位发起一场全球活动,重点是将投资重新定义为行善的力量,并改变人们对投资的看法,从单纯的财务回报转向积极的变革。
解决方案
解决方案是开展一项名为“投资的力量”的活动,展示积极的投资如何为个人、公司、国家、气候和世界创造更美好的未来。该活动重点介绍了现实生活中的例子,说明对机器人技术的投资如何促进假肢技术的进步,使父亲能够为儿子制造出功能齐全的假肢。
运营影响
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