Heineken Star Trail：推出紫外线反应瓶以占领精英市场
技术
- 传感器 - 环境传感器
- 传感器 - 光学传感器
适用功能
- 销售与市场营销
用例
- 智能照明
关于客户
喜力
挑战
为了进入新的分销渠道并进入更高端的市场，喜力希望推出一款新产品，以提高意识、试用并在注重时尚的 18-35 岁男性精英受众中保持脱颖而出。他们希望推出一个新的品牌理念，成为世界各地酒吧和夜总会的首选酒精饮料。
解决方案
我们决定用世界上第一个紫外线反应瓶“点亮夜晚”。极简设计的铝瓶在紫外线照射下栩栩如生，显露出喜力星轨 (STR) 并照亮了购买点的酒吧。为了在推出之前吸引和教育业内人士，STR 瓶装在定制的优质胶囊中分发给全球各地的喜力大使。一旦我们引起了当地市场的关注，我们就通过向酒吧/夜总会经理及其员工提供三阶段销售和激活工具包（包括销售点商品、消费者促销和活动灵感）的教育，获得了他们的认可并获得了支持。
运营影响
数量效益
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