Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns
公司规模
Large Corporate
产品
- Cloud-based technology stack
- Tableau
技术栈
- Cloud-based technology
- APIs
- Data bridges
- Tableau
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 数据管理平台
- 应用基础设施与中间件 - 数据可视化
适用功能
- 销售与市场营销
- 商业运营
服务
- 数据科学服务
- 系统集成
关于客户
The customer is a leading technology company operating globally. They have multiple business lines including B2C, B2B, EPP and B2V. The company was struggling with insufficient customer details and incorrect data, which was leading to inaccurate customer targeting and low customer conversions. They had different databases for different business lines and were unable to integrate the data among them. This was hampering their plans to create a centralized database and achieve a “single view of the customer”. They were also unable to measure the efficacy of their marketing plans.
挑战
The client, a leading technology company, was facing several challenges. They wanted a unified view of their customers across different business lines – B2C, B2B, EPP and B2V. Insufficient customer details and incorrect data was leading to inaccurate customer targeting causing low customer conversions. Lack of integration among different databases and inability to link data among them hampered plans to create a centralized database and “single view of the customer”. They were also unable to measure the efficacy of their marketing plans.
解决方案
Blueocean Market Intelligence conducted a detailed and in-depth analytics workshop to build an initial understanding of business requirements and priorities. They set up a cloud-based technology stack to deliver a global and scalable solution. They developed a host of APIs and other data bridges to integrate data from various client-owned and third party platforms. They created metadata and schemas to be leveraged for scale and leveraged industry MDM best practices to drive effective data storage practices. They developed visualizations by leveraging the industry-leading platform Tableau and created various analytics applications to meet business requirements.
运营影响
数量效益
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