利用预测分析精准实施公益营销
公司规模
SME
地区
- America
国家
- United States
产品
- DataRobot Managed AI Cloud
技术栈
- Amazon Web Services (AWS)
- Predictive Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 预测分析
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
DonorBureau 是一家小型公司，自 2011 年成立以来，一直致力于帮助数百家非营利组织、筹款组织和机构最大限度地提高其筹款活动的投资回报率。DonorBureau 使用预测分析提供建模和细分服务，旨在提高筹款呼吁的效率。他们经过验证的模型有助于预测潜在客户在一年中的特定时间和联系频率下对具有特定呼吁的组织的接受程度。
挑战
DonorBureau 是一家为非营利组织提供建模和细分服务的小公司，它面临着提供更有效、更准确的预测模型的挑战，以便在竞争激烈的市场中脱颖而出。该公司处理超过 9 亿封邮件交易、1.4 亿笔捐款和超过 4000 万个人，预测建模需求正在不断增加。理想情况下，他们希望拥有一支庞大的数据科学家团队，但这些职位是令人垂涎的，而且价格不菲。构建和部署预测分析非常耗时、预算超支，对于外行人来说，实施和维护也具有挑战性。
解决方案
为了克服这一挑战，DonorBureau 与 DataRobot 合作，后者提供了自动化、高精度、快速且经济高效的企业 AI 解决方案，由 Amazon Web Services (AWS) 提供支持。DataRobot 托管 AI 云产品中的强大算法使 DonorBureau 能够在极短的时间内自动生成更准确的模型。其好处立竿见影且持续不断。团队很快就体验到了开箱即用的 10% 的准确度提升，无需微调，总拥有成本仅为之前费用的 25%。
运营影响
数量效益
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