How CallRail helped elevate Above the Bar from marketing agency to business consultant
公司规模
SME
地区
- America
国家
- United States
产品
- CallRail Call Tracking
- ROI tracker®
技术栈
- Call Tracking
- Call Recording
- Google Analytics Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- Professional Service
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
Above the Bar Marketing is a digital marketing agency focused on serving law firms. The agency is committed to tracking and reporting on the source of every lead they produce for their clients. The founder and CEO of the agency, Lindsay Marty, has a background in digital marketing for law firms. Before launching her own agency, Lindsay was employed by a large national legal marketing company. She discovered CallRail Call Tracking while working on a pay-per-click project and was impressed by the technology and the level of transparency it could offer clients.
挑战
Above the Bar Marketing, a digital marketing agency for law firms, was facing challenges in proving the value of their work to their clients. Clients were spending money on various marketing efforts but were unsure about which ones were effective. The agency needed a way to track and report on the source of every lead they produced for their clients. They wanted to show their clients what was bringing in actual business and what was not, so they could spend their marketing dollars more wisely.
解决方案
Above the Bar Marketing implemented CallRail Call Tracking for all their website clients. CallRail helped the agency track which ads, campaigns, and keywords were making their clients' phones ring. The call data from CallRail formed the backbone of the agency's proprietary campaign dashboard, ROI tracker®. CallRail's 50+ integrations made it easy to connect other marketing tools and platforms. The agency also became CallRail agency partners, which provided them with benefits such as training and certification, marketing tools, sales support, and leveled-up support with a dedicated account manager.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
