JustPremium 如何使用 OpenX PMP 扩展其富媒体市场
公司规模
Large Corporate
地区
- America
- Europe
国家
- United States
- Netherlands
产品
- OpenX PMP
- JustPremium Rich Media Advertising
技术栈
- Ad Auction Technology
- Private Marketplace Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 连接平台
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 系统集成
关于客户
JustPremium 是全球领先的富媒体广告市场。他们提供创新的展示广告和视频广告，这些广告可投放在所有设备上的优质内容内或周围。他们独特的广告格式为全球 2,500 多家发布商提供了出色的品牌体验，并吸引了大量关注。随着业务的增长，他们寻求技术合作伙伴来帮助他们扩大规模，尤其是在美国市场和海外市场。
挑战
JustPremium 是一家全球富媒体广告市场，该公司正在经历增长，需要一家值得信赖的技术合作伙伴来帮助其在美国市场和海外扩大规模。由于其格式和产品的独特性，他们需要一家能够适应其特定需求的合作伙伴。定制的技术设置对于轻松购买独特的广告单元和提高广告拍卖速度至关重要。
解决方案
JustPremium 与 OpenX 合作，利用其私人市场 (PMP) 平台作为其发展业务的主要平台。他们通过 OpenX 的 PMP 平台设置库存包，以高效地为直接买家提供服务，并提供更好的透明度和性能。OpenX 提供的见解使 JustPremium 能够优化其套餐并轻松排除故障。他们还合作开发了一项量身定制的实施方案，以提高广告拍卖速度。
运营影响
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