Kiplinger 如何通过私人市场交易将支出增加 3 倍
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- OpenX’s header bidding solution
- OpenX Private Marketplaces
技术栈
- Header Bidding
- Private Marketplaces (PMP)
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 系统集成
关于客户
Kiplinger 是个人理财新闻和商业预测领域的领导者。他们服务于大量投资大师和基金经理。Kiplinger 每月吸引 450 万次独立访问和 3000 万次页面浏览量。他们希望扩大盈利策略并扩大私人市场 (PMP) 业务。
挑战
Kiplinger 是个人金融新闻和商业预测领域的领导者，该公司希望扩大其盈利策略。他们每月吸引了 450 万次独立访问和 3000 万次页面浏览量，但他们尚未扩大其私人市场 (PMP) 业务，因此需要一位能够带来独特需求的合作伙伴。在调查了 100 个顶级网站及其标头竞价合作伙伴后，Kiplinger 决定与 OpenX 的标头竞价解决方案签约。
解决方案
在 OpenX 专门服务团队的帮助下，Kiplinger 在不到一周的时间内成功完成了标头集成。随后，他们与 OpenX Private Marketplaces 签约，并很快开始看到他们的库存支出增加。他们能够通过多出版商 PMP 交易以及细分库存进行定制交易来立即扩大规模，从而提高 CPM 并吸引更多独立买家。Kiplinger 也是 OpenX 早期的实时保证合作伙伴之一，能够与买家达成有收入保证的程序化交易。
运营影响
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