How Miinto Enhanced Customer Experience with Google Cloud's Vertex AI Vision
公司规模
Mid-size Company
地区
- Europe
国家
- Denmark
产品
- Google Cloud
- Vertex AI Vision
- Vision API
- Compute Engine
技术栈
- Terraform
- Ansible
- Google Cloud Storage
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
技术
- 分析与建模 - 计算机视觉软件
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
- 电子商务
适用功能
- 销售与市场营销
- 商业运营
用例
- 视觉质量检测
- 库存管理
- 预测性维护
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
Miinto is a fashion platform that aggregates over 1,000 of the world's best boutiques, offering a curated selection of premium, luxury, and local brands tailored to individual user preferences. The platform provides independent stores with a wider audience, enabling them to reach hundreds of thousands of global visitors daily. Miinto's data platform assists stores in making crucial business decisions, such as selecting the right stock for upcoming seasons. The company aims to be the most customer-centric fashion platform, leveraging technology to enhance user experience and expand market reach. Miinto transitioned to Google Cloud in 2021 to address infrastructure challenges and improve operational efficiency.
挑战
Miinto faced significant challenges in managing inventory duplication, which affected customer experience and sales. The company's original technology stack was fragmented, leading to inefficiencies, and their local cloud platform was slowing down operations. The retail industry, particularly e-commerce, is highly seasonal, with peaks during events like Black Friday, which put stress on Miinto's infrastructure. The need for speed and scalability was critical to handle these demands effectively. Additionally, the manual process of checking for duplicate products was time-consuming and created bottlenecks, impacting time to market and conversion rates.
解决方案
Miinto implemented Google Cloud's Vertex AI Vision to address the issue of inventory duplication. The Vision API product search, part of Discovery AI for Retail, was integrated with Miinto's arrival service to process incoming data from partners. This allowed Miinto to identify and merge duplicate products based on image similarity, streamlining the product creation process. The company also developed a visual search service (VSS) to index and synchronize product images, enhancing the efficiency of detecting duplicates. By automating these processes, Miinto reduced manual operations, improved processing times, and enhanced the overall customer experience.
运营影响
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