How Optical Discount boosted annual organic traffic by 20% with BRIDGE
公司规模
Large Corporate
地区
- Europe
- Africa
- Middle East
国家
- France
- Belgium
- Israel
- Morocco
产品
- BRIDGE Store Locator
- Online Listings
- Local Pages
技术栈
- SEO
- Google My Business
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 搜救
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
关于客户
Optical Discount is a leading provider of discount glasses in the French optical market. The company was founded in 1995 and has since grown to include 127 stores, including 3 brand-owned locations and 124 franchisees. These stores are located in mainland France, Morocco, Belgium, Israel, and the Ivory Coast. The company offers a wide range of brands at affordable prices, leading the way for discount glasses within the French optical market. The group's distribution network is composed of both owned and franchised stores.
挑战
Optical Discount, a leading discount glasses provider in the French optical market, was struggling to create a strong organic online presence. They needed to optimize the online visibility of their stores, including ranking high within local search results on Google. They also wanted to strengthen their positioning on searches for “designer sunglasses at low prices”. The challenge was to make it easy for customers to find the brand online and to ensure that their store information was consistently accurate and up to date.
解决方案
As part of their digital transformation, Optical Discount implemented BRIDGE in 2013. They leveraged Online Listings to sync their location data within online directories, including Google My Business, which is one of the most important listing providers for their brand. The automatic updating of data allows their store information to be consistently accurate and up to date. The BRIDGE Store Locator widget is displayed on the company’s homepage, allowing users to easily find the nearest location. Alternatively, they can use the ‘Find an Optician’ page to search for a location near their city or postcode and narrow search results through filters. Each Optical Discount location has its own Local Page that is SEO optimized. By optimizing these pages, users that are searching online for an optician will see the pages displayed in the search results, even if they do not include Optical Discount in the search query.
运营影响
数量效益
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