Hyper-Personalized User Experiences Drive Increased Advertising Revenue for Tubi
公司规模
Large Corporate
地区
- America
- Pacific
国家
- United States
- Australia
- Canada
- Mexico
产品
- Akka Platform
- Telemetry
技术栈
- gRPC
- ScyllaDB
- Postgres
- Datadog
- Spark
- AWS
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Software
- 电信
适用功能
- 商业运营
- 销售与市场营销
用例
- 边缘计算与边缘智能
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
- 系统集成
关于客户
Tubi is a division of FOX Entertainment, headquartered in San Francisco, and operates as an ad-supported video on demand (AVOD) service. It offers a wide range of movies and television shows from major Hollywood studios, providing a free alternative to paid streaming services. Tubi is available in the US, Canada, Australia, and Mexico, and partners with over 250 media companies to offer more than 30,000 movies and TV shows globally. The platform is known for its robust content recommendation engine, which pairs viewers with content they love, attracting a young and diverse audience. Tubi's low ad loads and frequency optimization offer an ideal ad experience for both consumers and brands.
挑战
Tubi, an ad-supported video on demand service, was facing challenges in scaling its systems to meet the growing demand and improving user experience. The company needed a platform that could provide a responsive experience, automatically scale on demand, handle the complexity of a video on demand service, and integrate with existing technologies like gRPC, ScyllaDB, Postgres, Datadog, Spark, and AWS. Additionally, Tubi wanted to leverage big data and machine learning for hyper-personalized content recommendations and enable developers to focus on business logic rather than maintenance tasks. The solution needed to be implemented quickly to keep pace with Tubi's fast-paced innovation and business goals.
解决方案
Tubi selected Lightbend's Akka Platform to address its challenges. The Akka Platform, built on reactive architecture, enables Tubi to build cloud-native applications that are resilient, automatically scalable, and highly responsive. It allows Tubi to apply machine learning models to real-time data streams, providing hyper-personalized user experiences and increasing advertising revenue opportunities. Telemetry, another component of the solution, provides advanced system monitoring and management, ensuring optimal performance during development and production. This partnership with Lightbend allows Tubi to focus on creating better software for the video-on-demand marketplace, leveraging the technology, expertise, and partnership provided by Lightbend.
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