Imperfect Foods 通过 Fivetran 集成将重新激活率提高了 53%
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 液体检测传感器
适用行业
- 水泥
- 食品与饮料
适用功能
- 采购
- 销售与市场营销
用例
- 时间敏感网络
- 基于使用的保险
关于客户
Imperfect Foods 是一家领先的在线杂货商，成立于 2015 年，其使命是消除食物浪费并建立更好的食品系统。作为 B Corporation™ 认证公司，该公司直接与农民和生产商合作，拯救食品并将其直接送到客户家门口。迄今为止，Imperfect Foods 已从较小的后果中挽救了超过 1.59 亿磅的食物。该公司提供完全可定制的服务，比普通的杂货店购物更实惠、更环保。 Imperfect Foods 拥有数十万客户，拥有大量客户数据，需要有效管理和利用。
挑战
Imperfect Foods 是一家致力于消除食物浪费的在线杂货商，在管理和利用其庞大的客户数据方面面临着重大挑战。由于拥有数十万客户和越来越多的数据源，该公司很难根据这些信息有效采取行动。由于缺乏客户数据的集中视图，因此很难了解哪些特征导致了高价值客户或哪些因素影响了客户的订购。 Imperfect Foods 需要一种方法来整合整个数据堆栈中的所有客户数据，以利用其进行营销激活，从而增加注册量和产品使用量。该公司的工程资源也有限，这使得情况变得更加复杂。
解决方案
Imperfect Foods 求助于 Snowflake、Fivetran 和 Hightouch 来创建连续的数据流。 Snowflake 被选为集中式数据平台来整合所有客户数据。该平台的简单性和易用性在这一决定中发挥了至关重要的作用。借助 Snowflake，Imperfect Foods 可以围绕订单数据、营销支出、营销归因等构建强大的数据模型，使营销团队能够提供更加个性化的参与并了解他们的努力对业务增长的影响。 Fivetran 用于自动化数据管道，从各种不同来源获取客户数据，包括后端数据库、客户调查、会计和库存数据以及电子表格数据。 Fivetran 支撑了 Imperfect Foods 的整个数据堆栈，增强了 Snowflake 的功能。 Hightouch 用于数据激活，使 Imperfect Foods 能够近乎实时地将客户数据自动同步到 Iterable 以进行生命周期营销，以及用于相似受众和重定向的各种广告平台。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
Case Study
Temperature Monitoring for Restaurant Food Storage
When it came to implementing a solution, Mr. Nesbitt had an idea of what functionality that he wanted. Although not mandated by Health Canada, Mr. Nesbitt wanted to ensure quality control issues met the highest possible standards as part of his commitment to top-of-class food services. This wish list included an easy-to use temperature-monitoring system that could provide a visible display of the temperatures of all of his refrigerators and freezers, including historical information so that he could review the performance of his equipment. It also had to provide alert notification (but email alerts and SMS text message alerts) to alert key staff in the event that a cooling system was exceeding pre-set warning limits.
