Increase retention at scale with natural language generation
公司规模
Large Corporate
产品
- Quill
技术栈
- Natural Language Generation (NLG)
- Artificial Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 机器学习
- 分析与建模 - 自然语言处理 (NLP)
适用行业
- 电子商务
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 补货预测
服务
- 软件设计与工程服务
- 系统集成
关于客户
The client is one of the largest e-commerce companies globally, encompassing over 70 businesses that span various sectors including retail, digital content, communications, and financial technology. With a reach that extends to nearly 1.3 billion members worldwide, the company aims to bring the joy of discovery to its vast user base. The company's affiliate marketing group plays a crucial role in helping online retailers generate sales and traffic by publishing marketing campaigns on external websites. This group services thousands of clients, making it essential to provide effective and personalized support to optimize their marketing efforts.
挑战
The client, a major e-commerce company with over 70 businesses, faced significant challenges in providing personalized recommendations to their affiliate marketing clients. Despite having large amounts of campaign data, Account Managers struggled to collate and present this data in a digestible format, especially for 'self-service' clients who received little to no support from the client services team. This lack of personalized insights made it difficult for these clients to optimize their campaigns effectively, leading to lower engagement and retention rates.
解决方案
To address these challenges, the e-commerce giant partnered with Narrative Science to implement its natural language generation (NLG) platform, Quill. This platform automates the creation of personalized performance reports for the affiliate marketing clients. These reports are now sent to advertisers more frequently and include detailed insights on how to optimize their campaigns. The insights cover top and bottom performers, partnership opportunities, and suggestions to increase click volume, conversions, and ultimately sales. The primary goals of this initiative are to increase retention rates, provide personalization at scale, enhance engagement with the Advertiser Dashboard tool, and improve the overall client experience.
运营影响
数量效益
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