技术
- 机器人 - 轮式机器人
- 传感器 - 相机/视频系统
适用行业
- 电信
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
关于客户
POPS Worldwide 是一家总部位于东南亚的数字优先、消费者至上、数据驱动的企业。凭借超过 14 年的创新记录,POPS 已获得 2,130 亿次终生观看次数和超过 4.27 亿订阅者。该公司与全球顶级品牌和创作者合作,为不同年龄段和人群提供多样化的数字优先内容库,包括音乐、漫画、视频娱乐和寓教于乐。他们的主要关注点是东南亚的儿童、Z 世代和千禧一代。 POPS 还通过音乐会、活动、演出、节日等方式为其订阅者提供独特的娱乐体验。
挑战
POPS Worldwide 是东南亚领先的数字娱乐巨头,面临着提高产品粘性的挑战。 POPS 拥有超过 4.27 亿订阅者和多样化的数字优先内容库,旨在提高客户参与度和保留率。该公司专注于提高 DAU:MAU 比率,这是产品粘性和客户参与度的关键指标。高 DAU:MAU 比率意味着客户频繁消费内容,从而增加推荐和收入。面临的挑战是如何让 Z 世代观众(在 COVID-19 大流行期间转向 POPS 来满足娱乐需求)经常参与和消费 POPS 平台上的内容。
解决方案
POPS 实施了多项策略来提高产品粘性。首先,他们发起了社交活动来推动内容消费,通过提供应用内奖励来激励客户在其平台上消费特定内容。其次,POPS重新设计了视频和漫画内容,使其更加丰富多彩和有吸引力,并增加了应用内消息和推送通知的频率,以推动重新设计的内容的消费。第三,POPS 捕获了新客户在入职期间的内容偏好,根据内容亲和力创建细分,以进行个性化内容推荐。最后,POPS 使用应用内消息、推送通知和电子邮件提供个性化内容推荐,消除内容发现过程中的摩擦。他们还投资每月发布新的漫画作品,包括原创内容和通过合作伙伴授权的漫画作品。
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