Iris > 实例探究 > 拥抱创新：为数字时代的首席信息官赋能

拥抱创新：为数字时代的首席信息官赋能

技术

分析与建模 - 大数据分析
机器人 - 轮式机器人

适用行业

电信

适用功能

产品研发
销售与市场营销

服务

云规划/设计/实施服务
数据科学服务

关于客户

2.5K 欧洲最资深的 IT 专业人士参与新的销售对话

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挑战

通过我们的洞察，我们发现 100% 的首席信息官都认为云、社交、移动和大数据正在使企业中的个人能够以新闻方式进行创新。我们的策略是接受这一理念，并将创新交给首席信息官，让他们成为这个新世界的建筑师。

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解决方案

我们推出了有针对性的数字展示、户外广告和媒体。随后进行了内容创作并与《连线》杂志建立了合作伙伴关系。最终目标是创新指南针，这是一种在线基准测试工具，使首席信息官能够与同行比较他们在云、社交、移动和大数据方面的创新准备情况。然后，我们通过电子邮件跟进、独特的内容和有针对性的 LinkedIn 活动进行培育。除此之外，该活动还通过为当地市场量身定制的工具包进行部署。

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运营影响

The operational results of this campaign were significant. The Innovation Compass tool was successful in engaging CIOs and initiating new sales conversations. The targeted digital display, out-of-home advertising, press, and partnership with Wired Magazine effectively promoted the tool and the follow-up strategies ensured continued engagement. The campaign was also successfully deployed in local markets through tailored toolkits. Overall, the campaign was successful in placing the innovation in the hands of the CIOs and enabling them to become the architects of this new world.

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数量效益

2.5K of Europe’s most senior IT professionals engaged in new sales conversations
$17M of identified pipeline revenue

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