可口可乐装瓶厂不断创新
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Blue Yonder's functionality
技术栈
- Real-time data processing
- Supply chain optimization
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 物流运输
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 数据科学服务
关于客户
可口可乐联合装瓶公司 (CCBCC) 是美国最大的独立可口可乐装瓶商。该公司主要在东南部开展业务，公司办事处位于北卡罗来纳州夏洛特。CCBCC 生产、销售和分销碳酸和非碳酸饮料，主要是可口可乐公司的产品。该公司的产品包括气泡饮料和非碳酸饮料。气泡饮料是碳酸饮料，该公司的主要气泡饮料是可口可乐。
挑战
可口可乐联合装瓶公司 (CCBCC) 面临着管理动态销售量、维持客户服务水平以及实时更好地了解不同形状、大小和口味的饮料的需求驱动因素的挑战。该公司还面临着与更多供应商打交道的复杂性及其特定的包装限制。由于双方都属于不同的包装类别，因此在渠道和连锁店层面需要更高程度的微观营销，这进一步复杂化了问题。
解决方案
CCBCC 实施了 Blue Yonder 的功能来应对这些挑战。该系统提供了一个高度集成的解决方案，有助于推动实际成果。它提高了公司管理剧烈销售波动、有效发布新产品和提高客户服务水平的能力。这有助于推动营收增长和竞争优势。该解决方案还使公司能够优化其采购模式，这在他们接受更多供应商并克服特定包装限制时至关重要。
运营影响
数量效益
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