适用行业
- 电子产品
适用功能
- 销售与市场营销
关于客户
三星
挑战
我们获悉,要在不使用传统广告方法的情况下提高三星世界级创新家用电器系列的知名度。为此,我们需要生成直通。
解决方案
我们制作了一部由 6 部分组成的喜剧系列,名为“The Domestics”,由凯瑟琳·瑞安 (Katherine Ryan) 和乔尔·多米特 (Joel Dommett) 主演。每集都会仔细观察、引起共鸣的家庭时刻,并展示三星的创新如何以有趣的方式帮助解决厨房中的这些紧张和挫折。
运营影响
数量效益
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