适用行业
- 建筑物
- 零售
适用功能
- 采购
用例
- 交通监控
- 交通模拟
服务
- 测试与认证
关于客户
Bandages Plus 是一个电子商务网站,专门销售压力治疗用品、绷带、胶带和现成的套件。该公司为专门寻找其产品的独特受众提供服务。 Bandages Plus 热衷于更好地了解受众并更有效地接触他们。该公司愿意通过搜索流量测试和探索新产品目标,并积极参与将产品细分为畅销产品、高利润产品等类别的过程。
挑战
Bandages Plus 是一家销售压力治疗用品、绷带、胶带和现成套件的电子商务网站,在识别和接触在线目标受众方面面临着挑战。该公司正在努力吸引潜在客户,同时又不将资源浪费在对其产品不感兴趣的受众身上。我们面临的挑战是为客户找到最佳的受众机会,这需要了解谁已经在寻找 Bandages Plus 以及原因。该公司需要将产品细分为畅销商品、高利润商品等类别,并在购物广告组细分中反映这些类别。这将使他们能够根据盈利目标设定出价。
解决方案
该解决方案涉及 PPC 团队和 Bandages Plus 之间的协作方法。该团队仔细研究了分析数据,以了解如何扩大盈利并减少亏损。他们将产品细分为畅销商品、高利润商品等类别,并将这些类别反映在购物广告组细分中。这使他们能够根据盈利目标设定出价。对购物结构进行定期测试,例如细分购物活动,以允许对通用搜索词、特定产品搜索词和品牌搜索词进行出价。作为 Google 认证合作伙伴,该团队能够实施新的 AdWords 策略。最终,基于 AdWords 在增加收入方面取得的成功,该活动扩展到了 Bing。
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