Jeeny 通过 MoEngage 的个性化跨渠道营销活动将转化率提高了 25%
技术
- 网络与连接 - 射频识别
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 汽车
- 运输
适用功能
- 销售与市场营销
用例
- 自主运输系统
- 基于使用的保险
关于客户
Jeeny 以前称为 Easy Taxi，是一款移动应用程序，为中东地区的用户提供便捷的叫车服务。该品牌为超过 300 万用户提供移动服务，使其成为该地区最受欢迎的乘车服务之一。除此之外，Jeeny还提供集成的钱包充值交易，允许用户通过在线货币应用程序随时随地进行支付。该钱包服务也被添加到他们的移动应用程序中，使用户可以更轻松地进行乘车支付。
挑战
Jeeny 是中东地区颇受欢迎的网约车服务公司，它面临着重大挑战。尽管拥有 300 万注册用户的强大用户群，但该公司注意到乘车频率和数量迅速下降。这种下降的主要原因是该品牌的营销策略，该策略依靠简单、基本的推送通知来吸引用户。这种方法在 Jeeny 与其用户之间造成了差距，因为它缺乏基于用户的应用程序旅程和交互的个性化交互。 Jeeny 的营销团队希望向客户提供有关新优惠和折扣的相关实时沟通，以及向忠实用户提供特定优惠代码。然而，由于缺乏强大的营销自动化平台，该品牌无法弥合客户与其应用程序之间的差距，因为缺乏相关性。
解决方案
为了应对这一挑战，Jeeny 决定使用 MoEngage 平台。 Jeeny 的营销团队旨在根据用户的使用情况对用户进行细分，以创建特定的用户旅程并与他们进行有效的沟通。使用 MoEngage 细分功能，团队首先根据应用程序激活情况对用户进行细分，然后进一步细分到使用频率。这种细分产生了两个用户池：活跃的经常性用户和活跃的偶尔用户。 Jeeny 使用这两个池创建了 Flow 营销活动来规划消息传递，帮助他们在正确的时间向正确的用户提供正确的优惠/折扣。该团队利用移动应用程序和电子邮件渠道发送推送通知、应用程序内消息和电子邮件。这确保了用户根据他们使用应用程序的方式获得带有代码的相关优惠。这些消息是根据用户的相关性、当前位置以及语言偏好进行个性化的。
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